5 Strategies that could save declining Kenyan fashion brands

Date: February 10,  2014
Author: diana.opoti@artemismedia.tv
Comments: No Comments
Categories: OPINION

laduma1

To survive the fashion business game on the continent needs calculated strategy, seasonal planning and solid financial investment, not merely creativity. - DIANA OPOTI The future of fashion business  may very well lie in Kenyan designer brands who are carving a niche for themselves and hoping to reach out to the.

Read More
African Fashion is MISUNDERSTOOD….

Date: February 21,  2014
Author: diana.opoti@artemismedia.tv
Comments: 1 Comment
Categories: DESIGNER FOCUS, OPINION

Reflections from Managing Director of Sandstorm Kenya, Mark Stephenson has worked in Kenya for over 5 years, gradually building the luxury bag and luggage brand, Sandstorm Kenya

 Dear Diana, Earlier this week I put some comments on your facebook post about the importance of the domestic market to Kenyan designers,.

Read More
Can the seasonal calendar be a solution for the success of Emerging Designers in Kenya?

Date: February 16,  2014
Author: diana.opoti@artemismedia.tv
Comments: 2 Comments
Categories: OPINION

calendar

The Kenyan apparel consumer seeks the same styles as other international consumers - yet emerging designers seem afraid to match these expectations - always leaning towards African inspired fabrics at much higher prices.  Perhaps it is worth exploring more contemporary looks for Ready To Wear (RTW) collections even if produced.

Read More