To survive the fashion business game on the continent needs calculated strategy, seasonal planning and solid financial investment, not merely creativity. - DIANA OPOTI
The future of fashion business may very well lie in Kenyan designer brands who are carving a niche for themselves and hoping to reach out to the.
Reflections from Managing Director of Sandstorm Kenya,
Mark Stephenson has worked in Kenya for over 5 years, gradually building the luxury bag and luggage brand, Sandstorm Kenya
Earlier this week I put some comments on your facebook post about the importance of the domestic market to Kenyan designers,.
The Kenyan apparel consumer seeks the same styles as other international consumers - yet emerging designers seem afraid to match these expectations - always leaning towards African inspired fabrics at much higher prices. Perhaps it is worth exploring more contemporary looks for Ready To Wear (RTW) collections even if produced.